E-commerce Opportunities for Wholesalers

E-COMMERCE has been developing rapidly in recent years and many Tunisian consumers are increasingly trusting online shopping and are willing to pay securely online.

It is important to note that e-commerce continues to grow and become more and more popular with Tunisian consumers. This may be due to the increase in Internet access, the rise in the number of people using mobile devices to access the Internet and the several benefits that e-commerce offers to them.

Why do Tunisians want to shop online?

There are several advantages to using e-commerce and here are some examples:

1. Convenience: Online shopping allows consumers to shop conveniently from anywhere at any time without having to physically visit a store.

2. Wide selection of products: E-commerce platforms in Tunisia often offer a wide range of products from different categories, which allows consumers to easily find what they are looking for.

3. Compare prices: Consumers can easily compare the prices of different products offered by different e-commerce platforms in Tunisia, allowing them to find the best deals.

4. Home delivery: Many e-commerce platforms in Tunisia offer home delivery services, which allow consumers to receive their purchases directly at home without having to travel.

5. Secure online payment and payment on delivery: The e-commerce platforms in Tunisia often offer secure online payment methods, or the option to pay on delivery which allows consumers to pay safely without having to go to the store.

In general, e-commerce in Tunisia offers a convenient and secure shopping experience for consumers, making it an increasingly popular option for online shopping.

The behavior of the Tunisian consumer

Tunisians are increasingly using online shopping to purchase products of all kinds, including clothing, electronics, furniture and many other items.

The behavior of Tunisian online shoppers can vary depending on different factors such as age, education level, income and geographical area. In general, they are increasingly inclined to trust online shopping. They appreciate the convenience and wide selection of products offered by e-commerce platforms in Tunisia, as well as the ability to compare prices and receive their purchases directly at home.

Tunisian online shoppers may be influenced by reviews and recommendations from other consumers, as well as special offers and discount codes offered by online marketplaces.

They may also be sensitive to the return and refund policies offered by online sellers and the payment options available.

In general, the behavior of Tunisian online shoppers is similar to that of online shoppers in other countries but may be influenced by the particularities of the Tunisian market.

Key figures of e-commerce in Tunisia

According to the Survey conducted by MDWEB in partnership with the INC, National Institute of Consumption and the SEVAD, National Trade Union Chamber of e-commerce and distance selling in October 2018.

WE NOTICE THAT:

58% OF INTERNET USERS HAVE PURCHASED ONLINE IN THE LOCAL MARKET IN THE LAST 12 MONTHS
78% have made at least one online purchase
65% have made an online purchase on the local market (Tunisian websites & social networks)

A HIGH PURCHASE FREQUENCY

49% made their purchase in the last month

MOST PURCHASED PRODUCTS

43% Appliances / Electronics
47% Clothing / SHOES / LEATHER
49% Leisure / SPORT
54% Invoices Services
54% Ticketing/Travel

The results of the first barometer of e-commerce in Tunisia reveal that 67% of Tunisians are satisfied with the performance of e-commerce sites and products, while 25% of them are not.

This same barometer, which involved a sample of 1,065 people, shows that 79% of respondents have expressed their intention to buy, from now on, from online websites or social networks that offer various products.

According to recent statistics reported by the Ministry of Commerce, the number of merchant sites affiliated with payment platforms has reached 1,436. In 2021, the volume of e-commerce transactions increased by 54% compared to the year 2020 and nearly 170% compared to 2019 to reach 9,937,474 transactions with a total value of 576.7 million dinars.

How can wholesale suppliers take advantage of this market?

Conventional method

There are many opportunities for wholesalers to take advantage of the e-commerce market in Tunisia. Here are some examples:

By creating an online store to sell their wholesale goods directly to end consumers. This allows them to benefit from the growth of e-commerce in Tunisia and to address a wider audience without having to go through intermediary resellers.
By collaborating with popular online marketplaces in Tunisia to sell their products in bulk. This allows them to take advantage of the platform's visibility and notoriety, as well as its payment and delivery tools.
By suggesting special offers and discounts to encourage retailers to buy wholesale on their online store or online marketplace profile.
Using online marketing tools such as social media, online ads and email marketing campaigns to promote their products to Tunisian consumers.
Providing quality customer service to build customer loyalty and encourage consumers to buy from their online store or online marketplace profile once again.

In general, wholesalers need to familiarize themselves with the trends of e-commerce in Tunisia and adapt their strategy accordingly to make the most of the online market.

SHIPPER

E-commerce and digital solutions in Tunisia continue to grow at a rapid pace, offering many benefits to consumers and online retailers.